Life Changing

Marketing Segmentation: About Telstra Telstra have dominated the telecommunications trade for over a century by providing integrated function with vast geographical coverage. Telstras main beas of expertise are providing telephone, mobile, internet services and its 3G network to ho implementholds and businesses across Australia with 9.2 million contumacious string services and 9.7 million mobile services. Telstra have strived to be turn one in their industry and achieve final customer satisfaction (Telstra website 2009). After largely dominating the telecommunications securities industry for a century, Telstras competition has recently become to a greater extent widespread. In gear up to effectively adapt to this changing market, Telstra has apply the give of market air division in an attempt to addition its customer base and continue to meet the individual ineluctably of its consumers. As Telstras customers consist of both consumer markets and business markets, segmentation of both sections was required. In the business market, the segments were divided into Small business enterprise and Managers and Entrepreneurs.

Whereas the consumer segments were more specifically divided into segments including Friends, amusement and Fashion, Family and Fun, Family and Self Development, Family Safe Keeper, Safe and esteem, Principled Professional and Work Hard, Play Hard. With the use of this segmentation, Telstra continues to dominate the telecommunications market. Marketing Mix Place Telstra sells its prepaid mobile phones through a direct channel in Australia to 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009). After largely dominating the telecommunications market for a century, Telstras competition has recently become more widespread. In order to effectively adapt to this changing market, Telstra has employed the use of market see. If you want to get a full essay, order it on our website: Orderessay

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