Marketing Mba

SETTING PRODUCT STRATEGY | CHAPTER 12 349 competition. The Fair Packaging and Labeling Act, passed by relative in 1967, set mandatory labeling requirements, encouraged voluntary industry packaging standards, and allowed federal agencies to set packaging regulations in limited industries. The Food and Drug Administration (FDA) has required processed-food producers to include nutritionary labeling that clearly states the amounts of protein, fat, carbohydrates, and calories contained in products, as well as vitamin and mineral content as a percentage of the recommended daily allowance.61 The FDA has also taken action against potentially misleading uses of such descriptions as light, high fiber, and low fat. Warranties and Guarantees All sellers ar legally trusty for fulfilling a buyers normal or rational expectations. Warranties are formal statements of expected product performance by the manufacturer. Products under warranty can be returned to the manufacturer or designated repair center for repair, replacement, or refund. Whether expressed or implied, warranties are legally enforceable. Extended warranties and service contracts can be super lucrative for manufacturers and retailers.

Analysts estimate that warranty sales have accounted for a large percentage of Best Buys operating(a) profits.62 Despite evidence that extended warranties do not repair off, some consumers value the peace of mind.63 These warranties still generate multibillion dollars in revenue for electronic goods in the United States, though the append has declined as consumers have become more comfortable seeking solutions to technical problems online or from friends.64 M some(prenominal) sellers offer either ecumenic or specific guarantees.65 A company such as Procter & Gamble promises general or complete satisfaction without beingness more specificâ€"If you are not satisfied for any reason, return for replacement, exchange, or refund. A. T. Cross guarantees its Cross pens and pencils for... If you want to purpose a full essay, order it on our website: Orderessay

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