Survey on Mcdonalds

Introduction McDonalds is one of the leading eating house chains in the world, touching the lives of people everyday. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonalds eating place in San Bernardino, California. Initially, they owned a hotdog stand, further after establishing the restaurant they served around 25 items. , which were mostly barbequed. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries. As per the information of the McDonalds history, the major revenue came from hamburgers, which were sold at a titular price of 15 cents. The restaurant gradually became famous and the McDonald brothers demoralize franchising their restaurant in the year 1953. The first franchise was taken by Neil Fox and under it; the second Mc Donalds restaurant was opened in Fresno, California. It was the first to introduce the easy Arch design. The third and fourth restaurants were opened in Saginaw, stops and Downey, California, respectively. The latter is the oldest Mc Donalds restaurant still in operation.

In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonalds restaurant for outside California and Arizona. In effect, Kroc opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to Mc Donalds Corporation. In 1958, the restaurant chain sold its 100 one-millionth hamburger. In 1960, Kroc renamed his company as McDonalds Corporation. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion. by and by that year, the Hamburger University was opened, which gave away McDonalds restaurant Bachelor ofHamburgology degrees to students. In 1963, the mascot Ronald McDonald was innate(p) as a part of a marketing schema in US. In 1967, the first restaurant outside US was opened in Richmond,... If you want to get a in force(p) essay, order it on our website: Orderessay

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