Mission Statement

roach metropolis Incorporated is a Fortune euchre merchandising comp all that seeks to deliver consumer electronics including state-of-the-art reckoner and enjoyment technology that be shade tested with branded standards and manufacturer guarantees ensuring customer satisfaction and product return upon detection of any defects . Circuit City Inc . offers direct sale to end-users who are looking for for quality equipment at affordable prices as well as profitable partnerships with retailers who are operating in smaller , much specialized markets that need hawkish items in stock . Circuit City Inc . is conveniently located in more than 670 sites in the United States and Puerto Rico and over 800 sites in Canada . Our strong partnerships with manufacturers much(prenominal) as IBM , Sony , and other major brands allow us to provide customers with quality products at reasonable prices in convenient locationsAnalysis (This is in response to the following directive : Based on the explosive charge statement , attempt to discern the firms arse market , its objectives and its competitive advantageBased on the mission statement , Circuit City s target market are divided into two major groups .

These are end-users who are the consumers that actually use that products that they buy , and retailers who sell products to end-users . The retailers place are smaller ones with specialized stock . The objective of the partnership is merchandising related . They sell products in the areas of consumer electronics such as household appliances , computer technology such as pcs , laptops , and computer software , and entertainment technology such as digital sound systems , gaming consoles , and so on . The firm mentions its particular competitive advantage is its vast size that allows it to provide customers with quality products at reasonable prices in convenient locations This combination of terce main consumer values (quality price , and convenience ) is Circuit City s main strength in being a attracter in its area...If you want to get a full essay, couch it on our website: Orderessay

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