Principles Of Marketing I-mkt 100

37 . The source of a marketing communication is called theA . murdererB . senderC . transmitterD . broadcasterThe communication theory Process Table 17 .1 below shows a widely distributed model of the communications process and its application to promotion outline . The sender acts as the source in the communications musical arrangement as he or she seeks to convey a pass along (a communication of information , advice , or a request ) to a murderer . An effective capacity accomplishes three tasks 1 . It gains the receiver s attention2 . It achieves understanding by both receiver and sender3 . It stimulates the receiver s inescapably and suggests an appropriate method of satisfying them The three tasks listed above ar related to the AIDA concept , which is an explanation of the steps through which an soul reaches a purchase decision : attention , interest , need , and action . An effective message should get attention , turn back interest , create desire , and produce action . freshman , the promotional message must gain the potential node s attention .

It then seeks to arouse interest in the yield At the next stage , it stimulates desire by convince the would-be buyer of the product s ability to satisfy his or her needs . Finally , the sales presentation , advertisement , or sales promotion technique attempts to produce action in the form of a purchase or a more than favorable attitude that may lead to future purchases The message must be encoded , or translated into understandable terms and communicate through a communications channel . Decoding is the receiver s interpretation of the message . The receiver s response , known as feedback , completes the system . Throughout the process , noise can intercede with the transmission of the message and reduce its effectivenessMARKETING COMMUNICATION Page foliate 1 of NUMPAGES 1...If you want to get a full essay, ball club it on our website: Orderessay

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