This cut across introduces students to the principles of marketing, the power of marketing in society and in organizations (for-profit and nonprofit), and the factors that influence marketing decision-making. Activities include the study of planning, pricing, promotion, and distribution of products and services to consumer and business markets. The course will increase students overall understanding of marketing as a business discipline; utilize systematic approaches to examine and solving marketing problems and issues; and tumble and develop organization-wide marketing strategies as well as strategies for individual programs, services, or products.
Intended information Outcomes (ILOs): At the end of the course, students should be able to:
(1) Demonstrate a full understanding of Marketing Concept and Marketing as indispensable
aspects of business in both profit-making and non-profit-making contexts.
(2) boasting skills of strategic planning and implementation of business-to-
consumer and business-to-business marketing activities.
(3) Discuss and analyze the interplay between and among all the 7 contemporary elements
of the marketing tittup (i.e., the 4 traditional Ps plus the 3 unused Ps of Marketing).
(4) Demonstrate a theoretical understanding of how to design, implement, and reserve
Marketing plans, programs, and activities in various organizational contexts.
Provide values-centered programs spark advance to the development of the whole personan educated, responsible citizen of a world(a) community. Lindenwood is firmly rooted in Judeo-Christian values including whimsey in an ordered, purposeful universe, the dignity of work, the worth and integrity of the...If you trust to get a full essay, order it on our website: Orderessay
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