Swot

SWOT

History of SWOT
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According to (Human Resource Development International,2007) Thomas Chermack and Bernadette Kasshanna rationalise that the SWOT analysis tool was developed in the fifties and 1960s, as a result of case studies being conducted by students at Harvard Business School.

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During its origination, the SWOT analysis was actually called aristocratic analysis. The F stood for fault, but was altered to W for weakness in the 1960s. Function ? Easy to examine the internal and external environments

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STRENGTH

commentary -a resource or capacity the organization can social function effectively to achieve its objectives.




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TANGIBLE STRENGTHS : tend the cleverness that precisely identified, measured or realized ? INTANGIBLE STRENGTHS: tend the dominance that can not be physically touched or physically measured
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TANGIBLE STRENGTHS

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INTANGIBLE STRENGTHS

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assets rental contracts products unique and securities industry leading financial resources cost advantages over your competitors superior technology

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inviolate recognizable blurs Reputation good relationship with customers, employees and suppliers unique alliances advertising experience superior industry knowledge business Innovative

WEAKNESS

exposition - limitation, fault or defect in the organism that leave keep it from achieving its objectives
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WEAKNESS
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New to the business market -less credibility to exchange customer Lack of systems -needs to develop systemised operational and sales techniques - want experience workers Relationship -customer -supplier

Strengths and weakness
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Resources-financial, intellectual, location Customer service qualification Infrastructure Quality Staff Management Price pitching time

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Cost Capacity Relationship with customer Brand strength Local language knowledge Ethics Principles Patents Strong brand names

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