Thesis

I.Title
McDonalds Seniors Restaurant
II.Executive Summary
a.Problem Analysis
In the psychoanalyze of the briefing of the McDonalds Restaurant, there argon positives to the problem and negatives towards the problem. A McDonalds in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior obtain in as a meeting area where they eat and commune at the eating place. The number of seniors that come in, crowds the dining area in which customers come in and eat. They come in on the fourth Monday of either month to get extra special, over the age of 55 discounts. This is a meal that cost 1.99 and free coffee refills. McDonalds is the restaurant that is open to public and especially young ones, but the principal(prenominal) clientele of the Suzanne`s McDonalds are seniors. She would like to start a grocerying strategy that addresses the needs of her senior citizen patrons. However, she is expression for additional recommendations to improve her marketing mix. It is important not to throw off senior citizens as they are an important part of the market and they have money to spend but at the corresponding time young consumers are considered to be the main users of the restaurants. And by concentrating only on senior clientele, Suzanne seriously risks the future advantageousness of her business.




b.Company profile
McDonalds is the leading global foodservice retailer with more than than 33,500 topical anesthetic restaurants serving nearly 68 million stack in 119 countries each day. More than eighty percent of McDonalds restaurants worldwide are independently owned and operated by local men and women.
c.Products services
McDonalds is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food products at hold dear prices with excellent service. Well loved McDonalds products like the grown Mac, Cheeseburger, World Famous French Fries, Egg Muffin, Apple Pie, sundae and the Happy Meal, plus local favorites like Chicken McDo,...If you desire to get a full essay, order it on our website: Orderessay



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