Monday, March 18, 2013

How to Use Power in an Essay (Helpful)

Introduction

This guide is written for students who argon following GCE Advanced train (AS and A2) syllabuses in English Language. This resource may also be of general interest to language students on university degree courses, trainee teachers and bothone with a general interest in language science.

On this varlet I use red showcase for emphasis. Br proclaim type is used where italics would appear in print (in this screen font, italic looks comparable this, and is unkind on most readers). Headings have their own hierarchical logic, too:

Main section headings look bid this
Sub-section headings look like this

Minor headings within sub-sections look like this

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What do the examiners say about this compositors case?

In preparing this topic area candidates should study: conversational analysis; rhetorical analysis of texts; historical and contemporary changes, as appropriate. In fussy they should examine:

prestigious power (e.g. advertising, politics, media, culture)
instrumental power (e.g. law, education, business, management)..
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What is it all about?
One distinct feature article of how language operates in social interactions is its relationship with power, both influential and instrumental.

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Neither rule nor law, neither discipline nor hierarchy sanctions influential power. It inclines us or makes us want to behave in certain ways or adopt opinions or attitudes, without obvious force. It operates in such social phenomena as advertising, culture and the media. (Strictly, we are non coerced into buying what the advertiser shows us, nor will we suffer any penalty for our sales resistance.) Instrumental power is straightforward power of the sort imposed by the state, by its laws and conventions or by the organizations for which we work. It operates in business, education and various kinds of management. (In many, but not all cases, if we resist instrumental power, we will be subject to some penalty or in trouble.)

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