I found this fag Pharmacy advertisement in the September 2011 edition of heath magazine. This ad successfully utilises all three rhetorical devices in order to persuade cap magnate customers to fill their prescriptions at Target. I feel like this ad is effective mainly because of its use of logos.
Logos is the approach of an argument to logic. Logos is the most predominately employ appeal in this advertisement. In order to establish logos, Target includes a cough syrup bottle with all of the dose facts. These specific details make the advertisement look more trustworthy. There is also a measuring cup change with cough syrup exactly to the two-tablespoon mark. The precision of this measurement makes the potential customer feel as though Target would be a trustworthy pharmacy to use. Target realizes that people who tell Health magazine are more than likely sophisticated on pharmacies and prescriptions. They do their best to ensure that their ad is overlord and logical
Ethos is maintaining the image of a creator as an ethical, trustworthy psyche in order to achieve credibility. The headline of this ad states, I am an over-the-counter overexplainer. A female pharmacist with a smiling face and raised chin is also have in the ad.
She seems very confident in her work as a pharmacist. By placing a beautiful woman in the ad with a smile on her face, the company establishes credibility. She wears a white lab coat and figuretag engraved Stephanie. By placing her name in the ad, it becomes more personalized and begs the audience for trust.
Pathos is the ability of an argument to touch our emotions. A photo of a boylike boy being given couch syrup by a woman who appears to be his mother is included in the ad. One major audience Target is trying to appeal to is parents. When a parent sees this ad, they feel a responsibility to financial backing their children healthy and Target pharmacy seems to be the sensible counseling to do...If you want to get a full essay, order it on our website: Orderessay
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