Under Armour

to a lower commit fit out [pic] Financial Reporting Table of Contents 1Introduction 1-2Industry and economic Analysis 3-4Short Term Liquidity 4-5Capital Structure and Solvency 5addition Utilization 6Profit Margin 6Return on coronation Analysis 7Market Measures 7 Conclusion appendage A: on a lower floor armor Financial Statements from the annual 10-K 2005-2009 Appnedix B: Nike Financial Statements from 2009 10-K Bibliography billet 1: Introduction Under armour (UA) was open in 1996 and went existence on the New York Stock switch over in 2005. The high order business enterprisess was founded by Kevin Plank, a causality collegial footb each player, who this s serves as CEO and chairman of the Board of Directors. The company was prepare on change moisture-wicking semisynthetic shirts that are made to be worn in legion(predicate) different climates. They shit since ramous out to sell all different athletic vesture, footwear, and accessories. The bulk of their revenue is generated from selling their point of intersection points wholesale to sport equipment retailers exclusively they own begun to open behave to consumer sale channels. Under Armour targets secure athletes and fitness enthusiasts and then have worked to acquire collegiate and professional sponsorships. Shown below is the parcel of each product line to the occur sales in 2009.

Under Armours apparel is still its principal(prenominal) source of revenue solely footwear has educaten from macrocosm 11.7% in 2008 and 6.7% in 2007 to 15.9% in 2009 (UA Annual Report 2007, 2008, 2009). [pic] Under Armour is also preparation on possibility 16-18 sunrise(prenominal) factory stores which would bring their lend in the US up to nearly 60. This shows strong dominance by management closely their economic situation and force to maintain to grow Under Armour is continuing to try to grow and extend by opening sore stores and by expanding into new product lines. In the endure year or deuce they have expanded into the athletic footwear industry by selling cleats and flummox training sneakers. They also stick out on...If you privation to get a full essay, order it on our website: Orderessay

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