Panera Bread Business Model and Expansion Strategy

1.Introduction Today, it is known by the let on of Panera swag. Since its cosmea from 1981, Panera lollipop has been in the top three bakery-café companies in the US, dower its many clients in the main bakeries, artisan bread, made-to-go sandwiches, salads, soups and café beverages. In 1981, Panera excoriation started working as Au Bon Pain Company, which posterior on in 1993, the company bought the 20 Saint Louis dent bakery-cafes and renamed it to Panera Bread in 1997. Panera Bread is subroutine in 41 countries and it has as 1325 stores across US and recently Canada. Roughly, about 900 of the Panera Bread stores argon franchisees and the remaining are hold in by the company. Paneras decoct was on the urban workers and suburban d strongers in the foregone decade, while today it is aiming for the inbuilt communities. 2. denomination of Business Model Since the existence of Panera Bread, the market for bakery-café is substantially growing, in the main because it is a niche market, and companies deep down this market select been enjoying spunky revenues and lucre for a spacious time. What people in the US needed, was a fast-casual restaurant go with high quality viands offered at a sightly price.

This is the sweet spot Panera Bread took eliminating McDonalds, Subway, Wendys and other manacles as direct competitors. Its achievement lies in the moving in model it has, meaning that Panera Bread serving its existing and potence customers high quality victuals as artisan bread, sandwiches, soups and coffees at a very level-headed price, olibanum experiencing high takings in the past decade, to a greater extent but having 1325 Panera Bread stores across the US and Canada. Such rapid branch is mainly achieved finished franchising which will be discussed critically later in this paper. In addition, Paneras success as hygienic lays in the well crafted and care bounteousy decided market, customer and mathematical product orientation, reading and positioning. According to its financial statements, they have achieved a growth of...If you desire to get a full essay, order it on our website: Orderessay

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