Tiger Airways Case Study

Executive Summary In todays society the needs and wants of consumers transform greatly. With a constant increase in modern technology, utilise in order to satisfy high and convenient hold standards, consumers atomic number 18 faced with thousands of products and services that atomic number 18 developed to meet their needs. As an emerging LCC (Low Cost Carrier), tiger Airways has the opportunity to offer and vend products and services that be in demand(p) by target market placeplace place consumers, but are actually failing to do so. tigers documentary is to create a portfolio of useful routes through with(predicate)out Asia and Australasia and provide clients with low-priced air travel. If tiger is to remain matched and sustainable throughout the future, it is lordly for the airline to amend its current strategies. By adopting target market strategies, such as market segmentation and demographic profiling, tiger could effectively determine where its gre atest marketing opportunities are. In addition, through development of an effective IMC program, Tiger would reach its intended audience, creating increase brand awareness, development, and repeat leveraging behaviours from its customers, and essentially creating a soused loyal customer base.

With the LCC orbit of the airline industry anticipate to grow in the future, it allow be difficult for Tiger to create enough rider traffic to become profitable without improving its current strategies and services. dodge of Contents Executive Summary2 1Introduction4 2enquiry Questions5 2.1QUESTION 15 2.1.1TARGET MARKETS5 2.1.2MARKET SEGMENTATION5 2.1.3demographic SEGMENTATION6 2.2QU ESTION 26 2.2.1INTEGRATED MARKETING communi! cations (IMC)7 2.2.2KEY FEATURES OF IMC7 2.2.3SELECTING APPROPRIATE MEDIA CHANNELS7 2.2.4SALES PROMOTION7 2.2.5 advertising8 2.3QUESTION 38 2.3.1 customer RELATIONSHIP MANAGEMENT8 2.3.2CUSTOMER PERCEIVED VALUE8 2.3.3CUSTOMER SATISFACTION9 2.4QUESTION 49 2.4.1...If you want to get a full essay, order it on our website: OrderEssay.net

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