Current Cultural Trends And Their Impact On Organizational Communications

Chapter-1IntroductionCommunication is a shape of exchange of information between the mass . A group of somebodys working for a collective last is an brass instrument . Communication plays an important role in achieving the goals of the brass instrument as it helps in maintaining the relationships between the people of the disposal . The mastery of an organization depends on the effectiveness of the converse between the people of the organization . Communication is thus an important function of the organization . The important task of the manager of an organization is communication . It is the tradition that the manager spends most of his time in communicating with otherwises . there is a lot of importance for communication in the pass times as the number of service workers is much than the action workers . Advances in technologies , research and production serve up demand collaboration between different teams of the organization . There is a drastic change in the nature of the work and the structure of the organizations , that owe direct responsibility to the revolutionary changes in the technologies related to communications The ways the people communicate , and the technologies play a major role in the functioning of the organizations . The organizations of the present day take on managers who are effective speakers with good interpersonal communication skills . every organization has its individual communication needs that differ from other organizations Communication in organizations is becoming increasingly complex , and it the success and functioning of the organization largely depends on the communication process . More and more firms are emphasizing the need to insure as to how the advanced technologies help for the effectiveness of the forms and processes of the organizationCulture refers to beliefs , values , norms inherited from generation to generation (Bates , Plog , 1990 .

With similar physiological needs for completely the human beings , it is the social character that separates different societies or groups (Maslow , 1970 . new changes in technology particularly in the field of communication resulted in the emergence of a new society with its connections fill out the globe . Internet has a key role in the emergence of this new society According to the research findings more than 90 of large companies are taking up the world(a) projects . Many of these companies are not able to adapt themselves in an environment that is multi-cultural . Culture in a organization gives an fellow feeling of the behavior that helps the individual to interpret and understand which ultimately determines the individual s action . For an organization to get the effective results it is important to derive different strategies that dissolve the cross cultural relationships . The importance besides lies in understanding the cultural diversity for the success of an organization (Freeman and Browne , 2004 . Culture is a continuously evolving dynamic process , and it is the people who have an active role in ever-changing or making a shape to the culture (Morgan , 1986...If you requisite to get a full essay, order it on our website: Orderessay

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